influencer marketing

Dulcedo creates long-term relationships and mutually beneficial opportunities between brands and influencers.

 

The power of an influencer resides in a meaningful relationship with thousands of loyal fans. This very special bond is rooted in a perfect mix of authenticity, credibility and highly inspirational and pertinent content. That is exactly why, when paired with the right influencer, a company can develop incredibly covetable and profitable commercial experiences for all parties involved. Dulcedo is there to find that perfect fit. Whether it’s an in-house influencer or one that is part of our premium list of contacts, we’re all about finding the most strategic match to answer your needs.

Dulcedo represents top-tiered influencers who will make your message be heard and, most importantly, who will spread it to the right people.

 

social media

Content

Relevance

1 – Creation of relevant content.

Reach

2 – The number of people the influencer could potentially reach (follower base).

Resonance

3 – The proliferation or engagement with relevant content.

 


 

marketing

Objectives

 

  • Increase the attractiveness of the products sold
  • Increase sales
  • Improve brand recall
  • Improve brand exposure
  • Reinforce brand image
  • Provide message credibility
  • Strengthen brands attributes
  • Reach untapped audiences
  • Enhance customer retention and loyalty
  • Generate upsell and cross-sell

 

fan identification

& loyalty

influencers-flowchart-EN

 


 

key

points

  • For the past few years, influencer marketing strategies have been amongst the fastest growing initiatives in the industry.
  • Brand advocates are 70% more likely to be considered as trustworthy sources from their peers.
  • A very important percentage of consumers (92%) trust others’ opinion, even if they’re total strangers, more than branded content.
  • An increasing number of marketers are investing in influencer marketing and have reported that it’s become their most powerful customer acquisition tool.

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