27 Jul

The Powerhouse




Montreal, Canadaa��July 27, 2016


CONFIRMED:A�Canadian powerhouseA�DULCEDOA�+A�IMAGEMOTIONA�is proud to announce it will be theA�official partnerA�for the new concept of fashion week in Canadaa��DIGITAL FASHION WEEKA�MONTREALA�(DFW Montreal), which will be launchedA�inA�MarchA�2017A�to coincide with the celebration ofA�Montreala��s 375th anniversary.

We will provide full talent and model support to the complete runway showsa�� program, which will be streamed to a live global audience with a never experienced before,A�immersive and interactive focus.

As an exclusive agency, we willA�offer this fantastic initiative a 360A�A�experience.
DULCEDO will be exclusively handling major model booking, as well as contentA�creator, influencer, talent and celebrity relations.

IMAGEMOTION will ensure social management and campaigns, digital content creation, digital public relations and influencer campaigns.

Digital Fashion Week Montreal is a rebellious and passionate digital fashion week dedicated to the promotion and empowerment of Canadaa��s fashion creators. a�?InA�collaboration with exciting partners and sponsors (official beauty partners Maybelline New York,A�Redken, Essie), DFW Montreal will have a strong focus on the future of fashion innovation rewriting the fashion week business model.A�a�?

Dulcedo Management

As a management group with a leadingA�modelingA�division in CanadaA�working alongside a unique digital content agency,A�weA�truly support initiatives that dare to do things differently. We fuel on change. WeA�believe inA�experiences that have enough spark to light aa�?fire. Highlighting Montreal’sA�creativity and talent is part of our daily professional mission with a roster ofA�over 400 talents.A�Upon cofoundingA�the powerhouseA�in 2008,A�Karim Leduc andA�MiladA�SahafzadehA�shared the unique visionA�ofA�creatingA�a 360A�A�experience in the digital fashion world. There was no doubt that DULCEDO +A�IMAGEMOTIONA�would beA�the perfect candidateA�to offer full-force support to the CEO and founder of DFW Montreal, MelanieA�Trevett.

Wea��re like a big playground (with offices in Montreal and Toronto),A�where wild-at-heart and creative kids collaborate from a Facetime meeting to IRL in the blink of an eye. Our team makes you feel like youa��re flying high on a constant sugar rush. As if that wasna��t enough, DULCEDO recently acquiredA�4249,A�an influencer relation agency with a collection of unique content creators.


WE MANAGE:A�models, production artists, celebrities, influencers, sports figures, and world-class content creators.A�

We provide direct access to talents for our clients and partners. Our team has a vast knowledge of digital trends. With the sales expertise of shareholder Karim Rekik and the industry knowledge and insights brought by every new addition to the teama��each and everyA�one of the 30 employees is a key member and a specialist inA�her/hisA�field.A�DULCEDOa��sA�directors believe in giving the possibility to their team players to shine brightlyA�and develop within a niche, in which the company can become a leader. Nichesa��they arena��t small. They are big. From Zombie Boya��s punk style to DULCEDOa��s iconic gold bags: theya��re everywhere. So yesa��We are also driven by Snapchat trophies &A�PokemonA�Go! Thata��s our spiritA�a��A�weA�gottaA�catch a�?emA�all a�� and we always want more.



To follow up with the good news, wea��re excited to announce the opening of our brand new celebrity and influencer division.

Our glamourous celebrity division hosts the likes of Olympic-medalists Justine, Maxime and ChloA� Dufour-Lapointe, Virgin Radio and ET Canadaa��s star-host Natasha Gargiulo, as well as cultural icon Zombie Boy.

When it comes to social media powerhouses, we have you covered: fitness superstar Marc Fitt, YouTuber Melissa Merk, Lorena Rae and many more are amongst Dulcedoa��s online superstars.


For more information:


models & brand

Marie-Eve Desrochers

brand activation & comm.

marieeve@dulcedo.com Phone: 1.514.312.5272

Mobile: 1.514.984.8154


celebrities & influencers

Alena Jeangrand


alena@dulcedo.com Phone: 1.514.312.5272

Mobile: 1.514.409.7555


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