27 Jul

The Powerhouse




Montreal, Canada—July 27, 2016


CONFIRMED: Canadian powerhouse DULCEDO + IMAGEMOTION is proud to announce it will be the official partner for the new concept of fashion week in Canada—DIGITAL FASHION WEEK MONTREAL (DFW Montreal), which will be launched in March 2017 to coincide with the celebration of Montreal’s 375th anniversary.

We will provide full talent and model support to the complete runway shows’ program, which will be streamed to a live global audience with a never experienced before, immersive and interactive focus.

As an exclusive agency, we will offer this fantastic initiative a 360° experience.
DULCEDO will be exclusively handling major model booking, as well as content creator, influencer, talent and celebrity relations.

IMAGEMOTION will ensure social management and campaigns, digital content creation, digital public relations and influencer campaigns.

Digital Fashion Week Montreal is a rebellious and passionate digital fashion week dedicated to the promotion and empowerment of Canada’s fashion creators. “In collaboration with exciting partners and sponsors (official beauty partners Maybelline New York, Redken, Essie), DFW Montreal will have a strong focus on the future of fashion innovation rewriting the fashion week business model. ‘

Dulcedo Management

As a management group with a leading modeling division in Canada working alongside a unique digital content agency, we truly support initiatives that dare to do things differently. We fuel on change. We believe in experiences that have enough spark to light a fire. Highlighting Montreal’s creativity and talent is part of our daily professional mission with a roster of over 400 talents. Upon cofounding the powerhouse in 2008, Karim Leduc and Milad Sahafzadeh shared the unique vision of creating a 360° experience in the digital fashion world. There was no doubt that DULCEDO + IMAGEMOTION would be the perfect candidate to offer full-force support to the CEO and founder of DFW Montreal, Melanie Trevett.

We’re like a big playground (with offices in Montreal and Toronto), where wild-at-heart and creative kids collaborate from a Facetime meeting to IRL in the blink of an eye. Our team makes you feel like you’re flying high on a constant sugar rush. As if that wasn’t enough, DULCEDO recently acquired 4249, an influencer relation agency with a collection of unique content creators.


WE MANAGE: models, production artists, celebrities, influencers, sports figures, and world-class content creators. 

We provide direct access to talents for our clients and partners. Our team has a vast knowledge of digital trends. With the sales expertise of shareholder Karim Rekik and the industry knowledge and insights brought by every new addition to the team—each and every one of the 30 employees is a key member and a specialist in her/his field. DULCEDO’s directors believe in giving the possibility to their team players to shine brightly and develop within a niche, in which the company can become a leader. Niches—they aren’t small. They are big. From Zombie Boy’s punk style to DULCEDO’s iconic gold bags: they’re everywhere. So yes—We are also driven by Snapchat trophies & Pokemon Go! That’s our spirit … we gotta catch ‘em all … and we always want more.



To follow up with the good news, we’re excited to announce the opening of our brand new celebrity and influencer division.

Our glamourous celebrity division hosts the likes of Olympic-medalists Justine, Maxime and Chloé Dufour-Lapointe, Virgin Radio and ET Canada’s star-host Natasha Gargiulo, as well as cultural icon Zombie Boy.

When it comes to social media powerhouses, we have you covered: fitness superstar Marc Fitt, YouTuber Melissa Merk, Lorena Rae and many more are amongst Dulcedo’s online superstars.


For more information:


models & brand

Marie-Eve Desrochers

brand activation & comm.

marieeve@dulcedo.com Phone: 1.514.312.5272

Mobile: 1.514.984.8154


celebrities & influencers

Alena Jeangrand


alena@dulcedo.com Phone: 1.514.312.5272

Mobile: 1.514.409.7555


Link to the original press release:


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