9 Nov

‘Influencers are the new brand’

‘Consumers are really changing the way they interact with brands
and are very engaged on social media.’

‘It’s safe to say that influencer marketing isn’t going anywhere’?


Not a week goes bywithout an influencer story headlining one of the world’s major media outlets.

One after another, global brands are following the media trail, aware that the new market is not one to be missed. Over the past month, international companies such as Google, Puma, CoverGirl and L’Oréal have made dramatic changes to their strategies, adapting to the increasing demand for influencers.

A 2015 study conducted by Tomoson revealed ‘businesses are making $6.50 for every $1 on
influencer marketing’.

Customers now favor social media over traditional advertisement to help them with their purchase decisions. Millennials, today and tomorrow’s biggest spenders, want tailored content, one that understands them. Influencers are all that.



Individuals who have the power to affect purchase decisions of others because of their
authority, knowledge, position, or relationship.



In June 2016, Canadian agency Dulcedo Management stayed faithful to its avant-garde reputation by opening its very own influencer division.

5 months in, it is one of Canada’s leading influencer agencies.

With contracts for the likes of L’Oreal, Vichy, Coca-Cola, Shoppers Drugmart, Dove and Google among many others, the Canadian agency is more than ever a force to be reckoned with.

The agency’s influencer roster includes forty-five high-caliber influencers from all backgrounds, totaling a staggering reach of over 13 million followers.

Fitness icon Marc Fitt, Olympic skiers the Dufour-Lapointe sisters, cultural icon Zombie Boy, and celebrity beauty YouTuber Melissa Merk to name only a few have actively contributed to changing the face of Canadian marketing.

Dulcedo Management prides itself in a selection of highly successful and professional influencers.
The company even runs campaigns all across North America with non-exclusivity represented influencers.

Nothing is out of reach.



For more information:
Benjamin Carter
Head of Influencer Division


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